Choosing and buying a new appliance for your home might not be as straightforward as you think, and you might end up paying much more than you need to thanks to the involvement of ‘middlemen’.
According to the dictionary, a ‘middleman’ is someone who buys goods from the manufacturer and sells them on to retailers or consumers, taking a cut of the profit. Where there’s a middleman, it adds to the final price of the goods, because the middleman is making a living from his part in the process.
The trouble is, there can be a whole series of middlemen standing between the manufacturer and the consumer, all taking a cut and all bumping up the final price of the goods.
For example, the manufacturer might sell his goods to a wholesaler (middleman 1), who then employs a distributor (middleman 2) to transport the goods to a network of retailers (middleman 3) who might then subcontract delivery and fitting to a specialist installer (middleman 4), all increasing the final price for you, the consumer. If each middleman in this example charged just £25 per item for his services, it would add £100 to the price the end consumer pays for that item.
All kinds of home appliances can have their price bumped up by the involvement of middlemen, and that includes home stairlifts from some suppliers. But that’s not the case with Acorn Stairlifts.
We cut out the middlemen by selling direct to you, the consumer, to keep the cost of our award-winning British-made stairlifts as low as possible. We believe they offer the best value for money on the market, and hundreds of thousands of customers around the world agree.
By dealing direct with Acorn you get the whole package in a single stop. We manufacture all our stairlifts in our three UK factories, where we now make more than 70,000 stairlifts every year – more than any other manufacturer. This ‘economy of scale’ also helps us cut manufacturing costs and makes our Acorn Stairlifts extremely keenly priced.
If you’re thinking of having a stairlift installed, the first step is to book a home survey to measure your staircase and assess your mobility needs. With Acorn, your home surveyor will be employed direct by us – one of a network of experienced surveyors based throughout the UK. When your stairlift is fitted it will be done by a skilled Acorn Stairlifts engineer. We don’t subcontract this important work because no-one knows our stairlifts better than our own specially-trained installers.
It’s the same story with ongoing servicing and maintenance of your Acorn Stairlift, carried out by our own network of trained and experienced service engineers, employed directly by Acorn. In short, when you buy a stairlift direct from Acorn Stairlifts, you deal only with Acorn and no-one else. There are no middlemen at any stage of the process, ensuring you get a top quality British stairlift at the best possible price.
This direct-to-consumer model has helped Acorn become the world’s biggest company dedicated solely to the manufacture, sale, installation and maintenance of home stairlifts. Having successfully established it in the UK, we have been able to apply it successfully in overseas markets. We now export our UK-made stairlifts to more than 180 countries worldwide and are the established market leader for stairlifts in America.
If you’re considering a stairlift for your home, why not give Acorn a call today on 0800 073 9775 to get the ball rolling. Your home survey is completely free and without obligation. It will give you a comprehensive quote for your tailor-made Acorn Stairlift, with no hidden extras and valid for a year, giving you plenty of time to make up your mind. And by dealing direct with Acorn, you can be assured that there are no middlemen taking a cut and bumping up the price.